Here’s what the judges had to say about us…
To capitalise on the growth of the music event market, Emap Performance relaunched Aloud.com in March 2003. It aimed to attract customers with a unique and innovative ticketing service, based on a number of core principles.
It wanted event search and ticket purchase to be succinct while offering users all the necessary information options. Aloud.com aimed to draw on the heritage of other Emap Performance brands to provide a depth of editorial content that would interest users.
Aloud.com looked to exploit the UK’s largest music-media machine to push brand-specific inventory across multi-platform campaigns, maximise the potential of each event as it became available, and drive sales by event-specific marketing.
The site was given a clean, functional design, showing users how to find their choice from more than 5,000 events in the UK, with instant access to tickets and only four clicks to purchase. Users can search by a combination of artist, date, town or venue and then the results by date, price or alphabetically.
Aloud.com came through one of its biggests tests with flying colours by selling 90,000 Glastonbury tickets in 11 hours, which it claims is a world-record festival sell out. Overall, ticket sales grew by 400 per cent, averaging 20,000 a month with unique users rising by 60 per cent a month. Registered users went up by 120 per cent.
Aloud.com is now the seventh most-visited UK music website, according to WebTrends.
I built and maintain the site technically.