Heat Radio Launches

We've just launched the new Heat Radio Player on Whatson.com, and a supporting Heat Radio website.

Disclaimer: I built the Heat Whatson.com radio player.

It's quite an interesting proposition for a commercial radio station, dump traditional advertising breaks and just run sponsored shows. The station kicked off at 2pm today with the Diet Coke break, with other shows sponsored by Ford, Sky and Boots.

Heat have also built a studio in their office that will be used for live celebrity news every 15 minutes and to catch all the celebs as they come in for magazine interviews.

If you don't want to listen to Heat Radio online, it's also on Freeview 714, Sky 0179 and DAB Radio. More news about the Heat Radio launch can be found on HeatWorld.com.

.