Orange Ditches Animal Tariffs

Orange UK are thankfully going to ditch their terrible animal tariffs, and hopefully move to something more sensible.

Orange's ad agency Mother claimed to have uncovered four distinctive groups of phone users - sociable Canaries, no-nonsense Racoons, fun loving Dolphins and no-expense-spared Panthers.

The campaign has been scorned by customers who didn't seem too thrilled being called various animal names, along with media pundits causing Mother to loose the 50m UKP Orange account to Fallon and Havas as the mobile operator integrates the ISP Wannado.