Emap To Sell Mobile Advertising For 3

Some interesting news from work today relating to mobile advertising.

Our sales team at Emap have come to an arrangement with phone operator 3 to sell ad inventory across their portal, starting with the games area.

It's just a trail at present, but it's interesting to see how mobile advertising will work out.

Mark Joseph at 3 had this to say about the deal...

We're waiting for the market to evolve and for a partner to demonstrate it has the capabilities. Emap has a new media sales team, so we've given it the opportunity to demonstrate whether it has the skills to sell this inventory.

There's a bit more on this over at New Media Age, 3 opens up to advertisers and offers media space to Emap.