Smash Hits Magazine Closes

It's been interesting to see the reaction to the announcement of the closure of Smash Hits magazine over the past 24 hours.

As you may know, I work for the company who produces (or should that be produced) the magazine. When I got into the office yesterday morning there was an internal announcement about it, and throughout the day, people were posting links to various news stories on the office email.

Two of the most interesting came through on my RSS feeds.

Firstly, Mobhappy reported that Smash Hits blaming mobile phones. Secondly, The Register said Internet Kiss Smash Hits.

I'm sure it won't be long before a TV or radio related site blames their respective media for the closure.

Smash Hits as a brand isn't going to disappear, we still produce Smash Hits TV, Smash Hits Radio, Smashhits.net and Smash Hits mobile content on some UK phone operator portals. It's just the way kids consume media has changed, and there are now many more ways to get the sort of content Smash Hits carried than 28 years ago when the magazine launched. No one channel is to blame.

Here are some other related stories...