Trust Me, I'm A Blogger

According to a small peice in New Media Age carried out by Hostway, people prefer to trust reviews in blogs as the best way to get unbiased information on products.

Out of 1,100 users, 77% said what they'd read on a blog would influence their purchasing decisions.

I know I check what other people say about products online, so it's not really a surprise to see others doing the same.