Look Out, Here Comes Crazy Babajee

Time for the Crazy Frog to leap aside, Crazy Babajee is coming.

Crazy Babajee is being released by Xcentrica and features an old Indian man dancing to bangra beats.

It will be advertised in a similar way to Crazy Frog, blanket advertising on Indian Satellite TV.

With an estimated 1.2 people of Indian origin in the UK, it seems a ripe market to tap into.

All this makes me wonder, how come we've not seen that much mobile Bollywood content yet? Time to fill that gap in the UK market before Crazy Babajee makes us all sick to death of it.

Don't forget the native market as well! There are 55 million subscribers rising at a rate of about 1.5 million a month in the subcontinent, according to the Cellular Operators Association of India.