1.42 Billion Mobile Page Impressions In January

The Mobile Data Association has reported that WAP (I hate that term, why not just call it Mobile Internet?) page impressions were up 18% on last year, with 1,420,000,000 viewed in the UK.

The MDA had originally predicted 15,000,000,000 page impressions for the whole of 2005, though I would expect they would want to revise that estimate now.

They also predict that 75% of handsets in the UK will have GPRS, and 5 million handsets will have 3G. That means getting mobile internet pages shouldn't be that much of a problem, though (and I know I always go on about this) data costs are still far to high in the UK. The operators really need to consider cutting the costs and letting increase usage recoup the fall in their profit margins.